Every event is competing for attention. You’ve got signage, sound, staging, and more, but people still need something that pulls their eye from a distance.
While G&S Industries doesn’t supply traditional flag poles, our banner poles can deliver the same impact. They’re tall, visible, and become a landmark guests use to find you. Here’s how a banner pole can make your next event unmissable.
Why People Search For Flag Poles
Because people look up.
Whether it’s a national symbol, a corporate banner, an advertisement, or an event logo, flying something high signals presence and pride. A pole for a flag or a custom banner pole can frame your brand in a way ground-level displays can’t. This works for all scales of events, from local markets to large festivals, and can be paired with other infrastructure for added impact.
Visual Anchor Point
Think of a flag pole as your event’s north star. Guests use it to navigate the space, vendors use it as a meeting point, and photographers use it to frame their shots. For ideas on correct flag display, the Australian Government’s flag protocols are worth a read.
While an Australian flag pole is typically used for formal occasions, our banner poles offer a similar visual anchor for promotional and branding purposes.
Event Awareness
If you want your event noticed before guests even arrive, start with visibility. A tall banner pole (often searched for as a “flag pole”) rising above the crowd works like an open invitation.
In the lead-up, branded banners can be displayed at partner venues or high-traffic locations to build recognition. On event day, a well-positioned pole for a flag or banner catches the eye from blocks away, pulling foot traffic and confirming people are in the right place.
Communicate to Your Audience
People feel more at ease when they know exactly where to go. A clearly visible Australia flag pole or branded banner pole marks your location with zero ambiguity. It works in open spaces, busy streets, and large event grounds. Guests spot it, orient themselves, and head straight to you. This is about trust. Clear, professional signage tells attendees that your event is organised, reliable, and worth their time.
Capture Your USP
Your event’s unique selling point should be visible before a word is spoken. With custom banner poles, you can display your brand colours, logo, visual identity, or tagline in a way that’s impossible to miss. Whether your selling point is cultural pride, cutting-edge tech, or premium service, your pole design can signal it instantly.
4 Tips for Using a Banner Pole at an Event
A banner pole can work like a magnet at an event, but only if you set it up with intent. Here are four tips to get the most from your event’s pole (whether people call it a “flag pole” or a banner pole).
1. Plan Ahead
Lead time matters. If you’re ordering a pole for a flag or custom banner poles, factor in manufacturing, delivery, installation, and a buffer for delays. At G&S Industries, our galvanised steel poles are made to spec, so measurements, base type, and mounting hardware need to be confirmed early. Planning also allows you to coordinate with other event infrastructure, ensuring there are no clashes with lighting rigs or sound towers.
2. Choose the Right Location
Your pole’s job is visibility, so locate it where people will see it from multiple approach angles. That might be a venue entrance, an open lawn, or above a main pedestrian route.
Check wind exposure, too. A coastal Perth site may call for heavier bases or reinforced fittings. If using an Australian flag pole for formal events, ensure it’s placed with the correct flag protocol in mind.
3. Perfect Your Design
Your flag or banner should be readable from a distance and in motion. Use high-contrast colours, clear fonts, on-brand visuals, and minimal text. Brand elements (colours, logo, tagline, event name, etc.) should take priority.
Avoid clutter; three to five strong visual elements are easier for the eye to process. Double-check print quality, too, to avoid fade or fray mid-event. For durability, choose weather-resistant fabric that pairs well with galvanised steel fixtures.
4. Think Beyond the Event
A good flag or banner pole is an investment. If you choose modular pole sections, you can adjust the height for future events. Banners can be swapped out for seasonal campaigns, sponsorships, upcoming events, or community outreach. Storing them properly after each use will extend their lifespan, so you can get as much value as possible out of your purchase.
Need a Pole for Your Next Event?
If your event needs height, presence, and a landmark guests can spot from anywhere, our galvanised steel banner poles deliver it. Built for strength and durability, they offer the same visual benefits often associated with a flag pole.
We design and supply banner poles and custom streetlighting poles to your exact height, base, and finish, plus other quality pole solutions for public spaces. Contact G&S Industries today to make your next event impossible to miss.